17 Jun NIKE Seeking to Capitalize on WWC in Vancouver
Nike is opening The Nike Underground, a pop-up experience in downtown Vancouver, Canada dedicated solely to soccer.
Themed as part of Nike Soccer’s ongoing #NoMaybes campaign, The Nike Underground is located two blocks from BC Place at the CBC Vancouver Broadcast Centre, 775 Cambie Street. It opens to the public on June 16 and will offer fans and soccer players an immersion into the Nike Soccer experience, including skills challenges, product trialing and ability to customize team kits and other apparel.
After entering the space and registering, participants walk down the Players Tunnel, leading to a Nike Innovation Studio and a fully-equipped indoors soccer pitch with video display, called The Stadium.
The Innovation Studio features a compelling display of the technology available to 11 Nike-sponsored women’s teams currently competing in Canada — Australia, Brazil, China, England, France, the Netherlands, New Zealand, Nigeria, Norway, South Korea and the United States.
An apparel customization area allows consumers the opportunity to personalize T-shirts, sports bras and federation jerseys. In addition, the Boot Room enables trial of the latest Nike boots, including the 2015 Nike Women’s Cleat Pack, currently being worn by some of the best players in the world.
The Nike Underground turf soccer court includes a giant LED screen that will be used to display games and other content, along with a neon outline of a soccer field on the ceiling.
Players will be able to wear, test and trial one of Nike Soccer’s four women’s-specific cleat silos: Hypervenom II, Mercurial, Magista, or Tiempo.
The Nike Underground opens to the public on June 16 and will be open Wednesday through Sunday, from 12 p.m. PST to 6 p.m. PST.
To visit the Nike Underground, go to Nike.com/Vancouver for directions on how to register. Also be sure to download the Nike Soccer app (gonike.com/SoccerApp) for more details.