Nike Tops BrandZ’s Most Valuable Apparel Brands

Nike Tops BrandZ’s Most Valuable Apparel Brands

Nike was again the top-ranked apparel brand in the 2020 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar, although Lululemon, Adidas and The North Face all saw double-digit gains.

The overall Top 10 apparel brands, their valuation and year-over-year change were:

  1. Nike, $49.96 billion, up 6 percent
  2. Zara, $21.3 billion, down 6 percent
  3. Adidas, $14.8 billion, up 11 percent
  4. Lululemon, $9.7 billion, up 40 percent
  5. Uniqlo, $8.2 billion, down 16 percent
  6. H&M, $4.7 billion, down 27 percent
  7. Under Armour, $2.6 billion, down 34 percent
  8. The North Face, $2.45 billion, up 14 percent
  9. Puma, $2.1 billion, new
  10. Massimo Dutti, $1.84 billion, new

Among the Top 100 brands overall, Nike ranked 21 and Adidas ranked 92. Amazon led the list. Other retailers in the Top 100 included Apple, 2; Home Depot, 16; Costco, 47; jd.com, 52; Zara, 57; Ikea, 72; Aldi, 84; and Lowe’s, 96.