09 Dec NIKEiD Debuts New Augmented Reality Customization Service
Posted at 10:51h in Home, Latest News
Sneaker customization just got a whole lot smarter.
This month, Nike is debuting a groundbreaking new technology in its Paris flagship store on the Champs-Élysées that can transform any object into a screen. The system, developed by French startup SmartPixels, combines augmented reality and video-mapping techniques and is being trialled to enhance the brand’s NIKEiD service.
Simply place one of three sneaker models — the Cortez, Air Max or Lunarepic Low — onto a plinth, and a projector on the device will instantly recognize the model and configure itself accordingly. You can then manipulate the shoe via a tablet, choosing color or texture combinations, which are projected onto the sneaker, exactly mimicking the final product.