26 Oct NIKEiD, SagerStrong Foundation Auction 100 Limited AF1
Nike Inc.’s NIKEiD teamed up with the SagerStrong Foundation, TNT/Bleacher Report and Auction Cause to pay tribute to Craig Sager by auctioning off 100 pairs of Air Force 1’s designed by Sager himself.
A portion of the proceeds go to the SagerStrong Foundation.
Craig and Stacy Sager reached out during the summer of 2016, asking if the NIKEiD team would be willing to partner with them on a shoe that would raise funds and awareness for the SagerStrong Foundation.
The Foundation was created by the Sager family in 2014 when Craig was diagnosed with acute myleloid leukemia. The mission is simple,“give hope to those who need it most,” in order to make sure that families going through their own battle with leukemia have the help they need to get through the battle.
“Craig’s iconic style and passion for the game have made him a part of the culture of basketball in America,” said NIKEiD Global VP, GM Ken Dice. “We are honored that Craig and Stacy trusted us to help them tell their story through this product.”
The statement piece of the shoe’s design is the continuous paisley print that covers both shoes. It’s also a nod to the energy that Craig brings to the sideline.
All 100 pairs will be auctioned off in the U.S. through Bleacher Report and Auction Cause. Auction Cause will organize the pairs in 100 unique auction lots that will individually bid on.