10 Feb NikeLab Comes To Bergdorf Goodman
NikeLab will open in Bergdorf Goodman on Fifth Ave. in New York tomorrow as part of the footwear giant’s New York Fashion Week festivities.
This follows the swoosh brining its seventh NikeLab store to Tokyo on December 1, 2016 after launching the unique destination category in June of 2014.
NikeLab stores in New York, London, Paris, Milan, Shanghai and Hong Kong currently feature the company’s latest product innovations and collections. They also include an experimental retail design that features more sustainable materials, adaptable furnishings and various local integrations (think of them as a retail art gallery).
Three days ago, Nike stated that for New York Fashion Week it would be “connecting the dots between basketball and street culture with a range of exclusive new releases. Through core retail and unique pop-up experiences, the brand (along with select collaborators) brings its energy from Canal Street to Harlem.”
The new Bergdorf Goodman shop-in-shop concept will showcase a specially curated collection of NikeLab and Nike Sportswear apparel and footwear, including exclusive Nike “Made in Italy” Destroyer Jackets by artist Eric Elms.
It will also be the only place to grab Riccardo Tisci’s latest design for Nike, the NikeLab Dunk Lux Chukka x RT (pictured left), until February 23, when the shoe — which comes in ’80s-inspired colorways and features an exaggerated swoosh — rolls out to other stores.
The NikeLab concept in the past year has featured collaborations with Japanese designer Jun Takahashi, Louis Vuitton Artistic Director for Menswear Kim Jones, Balmain Creative Director Olivier Rousteing.
And just yesterday, NikeLab introduced a collaboration with Acronym, a company that aims to reinvent the potential of clothing for urban environments.