01 Dec Nike’s Jordan Brand Opens First European Store
Jordan Bastille, the first European brick-and-mortar for Nike Inc.’s Jordan Brand, will take root in Paris, France at 12 rue du Faubourg Saint Antoine, in the 12th arrondissement.
In partnership with Foot Locker, the store will feature premium Jordan Brand products, services and experiences under one roof, creating a retail destination for athletes in France and Europe. Included in the layout is a Jordan Flight Lab, which prompts consumers to test the latest Jordan footwear innovations.
Meanwhile Jordan Bastille’s Atelier Jordan service offers consumers the ability to personalize a range of sneakers and apparel. Legendary Jordan styles will be featured on a genealogy exhibit wall, while other Jordan references jot the design details of the store.
“The passion we see for sport and culture in cities across Europe provides Jordan Brand with the opportunity to keep defying expectations and creating amazing products for athletes in this part of the world,” said Larry Miller, president, Jordan Brand.
“We at Foot Locker are excited to be teaming up with Jordan Brand on opening the first European pinnacle Jordan retail experience, which will surely become a top destination for the sneaker community in Paris and all around Europe” added Nick Jones, VP and GM, Foot Locker Europe.