Nordstrom Pop-in-Shop Featuring Smartwool Socks

Nordstrom Pop-in-Shop Featuring Smartwool Socks

Nordstrom has begun offering select men’s lifestyle socks from Smartwool in seven stores with Heartbreak Club pop-in-shops designed by Olivia Kim.

Kim is the director of Creative Projects and most recognized for Space; a permanent shop-in-shop dedicated to emerging designers in a handful of Nordstrom stores. Heartbreak Club will follow this same model yet specifically target men with a keen eye for fashion, fun and lifestyle. The avant-garde fashion pop-in-shop is stocking select Smartwool socks in select department stores nationwide from Feb. 11 to March 13.

“Smartwool shares a similar spirit with Nordstrom – providing products of amazing quality, value and design for Nordstrom consumers,” stated Carol Davidson, Smartwool Global Brand VP. “We share a love of creativity and believe Olivia’s shops are the epitome of what we can do.”

Smartwool socks will be available at the following Nordstrom locations: Bellevue, WA; Downtown Seattle, WA; San Francisco Center, SF, CA; North Park Center, Dallas, TX; Michigan Ave, Chicago, IL; Tyson Corner Center, Mclean, VA; and Downtown Vancouver, Vancouver, BC.

Smartwool’s Stria Crew, Larimer Crew and No Show socks will share the Heartbreak Club with some of the Worlds leading apparel brands.

Based in Steamboat Springs, CO, SmartWool is owend by VF Corporation.