Off Broadway Shoe Warehouse Names Director of Marketing

Off Broadway Shoe Warehouse Names Director of Marketing

Off Broadway Shoe Warehouse announced Kristen Picard as the company’s new director of marketing and Brittany Moeller as the company’s new women’s buyer.

Picard will lead the development and execution of strategic marketing initiatives to drive overall consumer engagement, brand awareness and sales across all communication platforms.

Picard joins Off Broadway Shoe Warehouse with nearly 10 years of experience in the retail footwear industry.  Most recently, Picard served as the Head of U.S. Women’s Marketing and Merchandising for Reebok International.

Brittany Moeller also joins the team as a Women’s Buyer, with 15 years of experience as a buyer in the footwear business. Moeller brings expertise in vendor partnerships, emerging trend identification, assortment planning and new business development.

In her new role, Moeller is charged with formulating an assortment of women’s leading brands in footwear, handbags and small leather goods for more than 75 stores nationwide, in addition to the company’s website.

Headquartered in Charlotte, N.C., Off Broadway Shoe Warehouse has more than 75 locations from coast to coast and offers current-season footwear for women, men and children. One of the first “warehouse concept” stores in the country, all items at Off Broadway Shoe Warehouse are on display, easy to find and 25- to 60-percent off department stores prices.