Off Broadway Shoe Warehouse names new Marketing Director

Off Broadway Shoe Warehouse names new Marketing Director

National footwear retailer Off Broadway Shoe Warehouse has announced Craig Scheiderer as the company’s new Marketing Director.

Scheiderer will lead the development and execution of strategic marketing, creative and digital initiatives to drive overall consumer engagement, brand awareness and sales across all communication platforms.

“Craig embraces our belief that long term success is built on exceeding the expectations of our customers with excellent service and a positive shopping experience,” said Mark Lardie, President and CEO of Off Broadway Shoe Warehouse. “We’re pleased he has joined us to apply his extensive sales and marketing experience, along with an unrelenting brand focus, to benefit Off Broadway Shoe Warehouse.”

Scheiderer joins Off Broadway Shoe Warehouse, bringing nearly 20 years of experience with market analysis, team leadership, brand positioning and revenue forecasting.  Most recently, he served as business development consultant at SCORCH Agency, a St. Louis content marketing, interactive and brand activation marking agency for a national array of clientele.

“I see a tremendous opportunity to engage an ongoing dialogue with our customers – and explore possibilities that extend beyond traditional marketing,” said Scheiderer. “It’s exciting to see how our customers embrace, personalize and identify with our product offering as we are constantly learning how to better serve and evolve to meet their needs and desires.”


Craig Scheiderer headshot

About Off Broadway Shoe Warehouse

Headquartered in Charlotte, N.C., Off Broadway Shoe Warehouse offers high fashion styles from top designer and name brands, as well as a huge selection of proprietary brands. The fashion forward retailer has more than 75 locations from coast to coast and offers current-season footwear for women, men and children. One of the first “warehouse concept” stores in the country, all items at Off Broadway Shoe Warehouse are on display, easy to find and 25- to 60-percent off department stores prices.

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