08 Sep Original Footwear Company Names CEO
Original Footwear Company (OFC), the maker of tactical footwear, named Mark Cavanaugh as CEO, succeeding Founder Kevin Cole, who will remain on its Board of Directors.
OFC is a Brand Velocity Group (B.V.G.) portfolio company. Its portfolio includes Altama combat boots, Original S.W.A.T. tactical boots, Smith & Wesson Footwear, and Capps uniform footwear.
“Building brands, forging authentic partnerships and helping companies unlock their full potential have always been my top priorities,” said Cavanaugh. “We live in a world where employees and consumers alike value brands that stand for something. I am truly excited to drive OFC’s mission of serving those who serve us—law enforcement officers, military operators, first responders, and other uniformed professionals.”
“I’m proud of what the Original Footwear team has built over the last two decades and of the work that Brand Velocity Group has done to help position us for future success,” said Cole. “I could not be more excited to welcome Mark to spearhead the company’s next phase of growth.”
As CEO, Cavanaugh will continue to drive growth within OFC’s core military, law enforcement and first responder customer bases and create new partnerships with national retailers where OFC’s products have crossover with consumers.
Previously, Cavanaugh was a partner and executive vice president for Soldier Unlimited, a brand-building agency, leading business development and strategic planning. Cavanaugh also brings to OFC over 30 years of experience leading teams in footwear and apparel brands, including Under Armour, New Balance and Nike.
“Mark’s experience as an executive at top global brands has yielded incredible results for each team he has led, perfectly equipping him for this role,” said Steve Lebowitz, B.V.G. managing and founding partner. “Our investors and strategic partners are fully aligned with OFC’s mission and confident that Mark’s enthusiasm, expertise and relationships will help drive the company to new heights.”