08 Jul PacSun Enters Sneaker Resale Business
Pacific Sunwear of California has launched into the sneaker resale market with PS Reserve.
The online shop accessible through its website offers a mix of sneakers, clothing and accessories from Nike, Jordan, Adidas, Supreme, Bape, and Anti Social Social Club, among others.
The collection is authenticated through The Magnolia Park owner and CEO Miki Guerra. The streetwear boutique retailer’s flagship location is in Burbank, CA on Magnolia Boulevard, in addition to locations in Buena Park and Canoga Park. The focus will be on footwear with the offerings part of its own inventory, which Pacific Sunwear said will speed turnaround with a middleman authentication process
“Footwear is very important to the PacSun customer,” said Richard Cox, PacSun VP of men’s merchandising, said in a statement. “Based on that, we know that we need to deliver a compelling footwear assortment in addition to our great apparel offering. The resell market has really changed the footwear industry, and we had been thinking about how to best participate in that evolution through our own lens, in an elevated and authentic way.”