09 Mar Payless ShoeSource Lauches Campaign Focused on Style
Payless ShoeSource is launching a “Payless for Style” television campaign focusing on seasonal styles.
Advertising Age said the off-price shoe retailer plans to air as many as eight 15-second TV spots this year with each execution tied to current trends. For instance, March’s execution will feature floral and pastel shoes, timed for Easter and spring fashion.
“With the great improvements we’ve made in our products, there’s more style than ever across the entire Payless line,” said Payless senior VP and chief marketing officer Vincent DeSantis in a statement. “That’s the message of this new campaign.”