07 Sep Payless To Open Super Stores And Close Outposts
Payless ShoeSource Inc. is putting the finishing touches on a new master plan.
Elements of the blueprint include a ramped-up approach to omnichannel and accelerated expansion in global markets, but according to Neil Hansen, division senior vice president of store development at Payless, the company’s ace in the hole is a revamped real estate strategy in the North American market.
“We asked our customer the biggest reason behind her decision to shop [at a particular shoe store], and [she said that] the important things to her were finding a breadth of assortment — she likes lots of options — and having the styles in her size,” explained Hansen.