POP-Market and FFaNY Join Forces to Launch FFaNY365, Fashion Footwear’s First Online Wholesale Marketplace.

POP-Market and FFaNY Join Forces to Launch FFaNY365, Fashion Footwear’s First Online Wholesale Marketplace.

Wholesale fashion continues to evolve rapidly online. POP-Market, fashion’s innovative online B2B platform, has been a leading driver of this evolution and now is expanding in the Footwear industry, evidenced by the announcement of its strategic partnership with Fashion Footwear Association of New York, (FFaNY), the leading Fashion Footwear Trade Show, in New York.

POP-Market, which revolutionized and simplified the way the fashion wholesalers and retailers conduct business, offers powerful, patented, web and mobile-based selling and buying tools, and boasts the largest, wholesale online marketplace, trusted by over 50,000 retailers.

FFaNY states that its collaboration in creating FFaNY365 with POP-Market  “is key for the future of the wholesale footwear industry, combining the best online- and offline- connection activities,” With FFaNY365, POP-Market will offer its online B2B platform to all FFaNY exhibiting brands, enabling them to showcase their collections online, generate buyer leads and receive online orders, 365 days a year.

The platform also brings efficiency for footwear retailers by providing them 24/7 access to their favorite brands, along with real-time alerts on style updates, available stock, best-sellers, editors’ picks and more.  Furthermore, buyers can easily filter through new products based on brand, category, price and delivery.

Retailers compare the ease of using POP-Market and FFaNY365 to buying on Zappos.com for consumers, with boutique Dear Lucy saying that it “now makes placing wholesale orders as easy as buying on Zappos or Amazon.”

FFaNY footwear brands and retailers include those represented by distinguished FFaNY board member companies such as Andre Assous, Anne Klein, Adrianna Papell, BCBG, Born, Brian Atwood, Coach, Calvin Klein, Chinese Laundry, Deer Stags, Donald Pliner, DVF, Frye Boots, Guiseppe Zanoti, Jessica Simpson, Jimmy Choo, Kate Spade, Keds, Merrill, Michael Kors, Nine West, Sam Edelman, Saucony, Sofft, Steve Madden, Stuart Weitzman, Via Spiga and Vince Camuto to name a few. Leading retailers include Belk, Bloomingdales, Dillard’s, DSW, Famous Footwear, Neiman Marcus, Nordstrom, Saks Fifth Ave and Zappos.

“Enabling the commercial success of participating brands and retailers is at the forefront of FFaNY’s mission, and FFaNY365 is the online extension of FFaNY’s longstanding trade show operations,” said Joe Moore, FFaNY CEO.

FFaNY365 brands will be featured on POP-Market where thousands of qualified buyers can view and buy their collections online 365 days a year. Retail Buyers can register and use FFaNY365 and POP-Market.com for free.

FFaNY365 will be presented at the coming FFaNY tradeshow from December 4th -6th (Wed. thru Fri.) at the Hilton in New York.