Promotions for Under Armour Executives

Promotions for Under Armour Executives

Under Armour announced that two of its top leaders are assuming elevated roles within the organization. Kip Fulks has added president of product to his current responsibilities as chief operating officer, while Henry Stafford is now serving as president of North America.  In these new positions, Fulks will further leverage his leadership experience in product, innovation, supply chain and IT, and Stafford will oversee North America wholesale, retail marketing, global retail and global e-commerce.

Further enhancing its senior executive team, Under Armour also announced the addition of Susie McCabe as senior vice president, global retail and Jason LaRose as senior vice president, global e-commerce.

As Kevin Plank’s first partner, Fulks was instrumental in building Under Armour’s operations function. Throughout the years, Fulks expanded his role to include innovation and product.  Under his leadership, Under Armour has continually elevated the field of play through the introduction of cutting-edge products including Armour39, SpeedForm and ColdGear Infrared. As COO and president of product, he will drive the integration of product development, design, technology and supply chain, while building on the brand’s dedication to best-in-class service.

During his tenure at Under Armour, Stafford has played a vital role in driving and implementing the launch of break-through product innovations, including Charged Cotton, Charged Cotton Storm, UA coldblack and Armour Bra.  As president of North America, Stafford will build a merchandising team and capability for Under Armour North America in addition to his executive responsibility across e-commerce, retail, wholesale and retail marketing.

“I am extremely proud to elevate two outstanding, established leaders within our organization, while also adding great new talent to our executive team,” said Kevin Plank, CEO and Founder, Under Armour.  “Henry Stafford has played an instrumental role in launching our industry’s most innovative apparel platforms, and Kip has provided superior leadership in product development and operations since the brand’s inception and continues to drive game changing technology.”

McCabe and LaRose both have impressive track records with some of the industry’s top brands and retailers.

McCabe’s extensive management experience includes over 16 years with Ralph Lauren Corporation, including president factory store concepts, where she led the strategic direction and operation of the brand’s factory stores across the US and Europe.  In her new role,  McCabe will be responsible for Under Armour’s brand house and factory house stores across the US and for the company’s global retail strategy.

LaRose joins Under Armour from Express, where he served as senior vice president of e-commerce. Prior to Express, LaRose was the vice president of multi-channel and international, online with Sears. As senior vice president, global e-commerce at Under Armour, LaRose will oversee the global standard for all online consumer experiences and will be responsible for driving web business and strategies to further connect with the brand’s core consumer.