22 Mar Puma And Foot Locker Turn WrestleMania Into SneakerMania
Foot Locker and Puma have formed an unlikely alliance with WWE to unleash a limited-edition footwear and apparel collection that draws on the outsized personalities of six WWE legends.
Puma tapped designer Alexander-John, who in 2016 also collaborated with Dwyane Wade, Joe Haden, New Balance and Clean Life Energy, to craft its collection featuring exclusive art of “Stone Cold” Steve Austin, The Ultimate Warrior, “Macho Man” Randy Savage, Ric Flair, André the Giant and Undertaker.
The product drop coincides with WrestleMania 33, which will take place on April 2, 2017. Foot Locker will sell the WWE-licensed product in 33 select Puma Lab Powered by Foot Locker locations around the country. The collection will hit stores on Saturday, April 1, 2017, one day before the big event.
The collection will include limited pairs of WWE-inspired white Puma Clydes in custom boxes, retailing for $199. Additionally, 23 pairs of black Puma Clydes will be sold exclusively in Orlando for $499, touting Undertaker imagery and packaged in a collectible sneaker casket. The WWE Legends will also be featured on exclusive Puma T-shirts, available for $44.99.
The new collection is curated by renowned DJ, host and WWE enthusiast, Peter Rosenberg.
“At Foot Locker, our focus is always on further extending sneaker culture for our core consumers,” said John Hochadel, VP DMM product for Foot Locker. “We’re excited about partnering with WWE to bring this special product story to life with Peter and Puma, for both the WWE and sneaker communities nationwide.”
“We are thrilled to partner with Foot Locker on a new product line that will not only engage our current fan base, but appeal to new fans as well,” said Casey Collins, WWE EVP, consumer products. “Integrating WWE Legends on exclusive Foot Locker footwear and apparel brings WWE’s culture to life in new and exciting ways.”
“I’ve been a fan of WWE forever and am also an avid sneakerhead, so having the opportunity to curate this line exclusively for Foot Locker is incredibly special,” said Rosenberg. “WWE has an amazing following and sneaker culture just keeps growing; I know this product will get a crazy response from that community.”