Puma Commits To Sourcing Bovine Leather From Deforestation-Free Supply Chains By 2030

Puma Commits To Sourcing Bovine Leather From Deforestation-Free Supply Chains By 2030

The Deforestation-Free Call to Action for Leather asks brands to commit to sourcing their bovine leather from deforestation/conversion-free supply chains by 2030 or earlier. Co-led by Textile Exchange and the Leather Working Group (LWG), it sets meaningful expectations for brands and develops tools and guidance to support them on this journey.

Puma reported it signed on to participate in the program.

The cross-sector initiative aims to end the deforestation and conversion of natural ecosystems linked to leather sourcing and to protect wildlife habitat and biodiversity, preserve carbon stocks to mitigate climate change and protect human rights.

Puma noted that apparel supply chains are linked to soil degradation, conversion of natural ecosystems and waterway pollution, with “most of the negative impact on biodiversity coming from three stages in the value chain: raw material production, material preparation and processing and end of life.”

“To mitigate the risk of biodiversity loss due to our production processes, Puma addresses environmental pollution risk through our targets to increase the use of more sustainable materials and through our suppliers’ program on climate, chemicals, water and air,” said Veronique Rochet, senior head of Sustainability at Puma. “This deforestation-free commitment also directly supports one of Puma’s 10FOR25 sustainability targets dedicated to reducing our impact on biodiversity. To help the protection of endangered forests and species, Puma also commits to not using any wood or wood-derived fabrics made from ancient and endangered forests.”