15 Mar Puma Opens Running Testing Facility
Puma opened the Puma Nitro Lab, an athlete testing facility developed in partnership with Hartmann Orthopedics & Sports. Based at Hartmann’s facility near Frankfurt, Germany, the lab provides athletes with detailed, full-body insights using tests and scans, including 4D Motion analysis. The lab also enables Puma and Hartmann to develop bespoke solutions for Puma ambassador athletes.
“The Puma Nitro Lab is a natural progression for us as we ascent in the world of running,” said Romain Girard, senior head of innovation at Puma. “At Puma, everything starts with our athletes. We work with the fastest men and women in the world to help them perform better then we use our learnings to innovate our products for the benefit of runners at all levels. The Puma Nitro Lab becomes critical in driving the insights that will drive the next generation of product development on and off the track.”
Puma’s ambassador athletes will regularly visit the Nitro Lab for performance testing and analysis. Recently signed Marcell Jacobs, the 100m men’s world, European and Olympic champion, was one of the first to use the facility in February. Wilson Kipketer, a three-time 800m world champion, Gesa Krause, Kevin López, Isayah Boers, Jess Piasecki, Patrick Schneider, and Marc Reuther were among the athletes who attended the Lab’s opening, which is also accessible to the public and to runners of all levels.
“Puma is committed to learning from external experts who provide new perspectives and fresh insights that challenge our thinking and facilitate innovation in our products. Hartmann Orthopedics & Sports is the perfect partner given their experience over 20 years of working with elite athletes to minimize the risk of injuries and optimize performance through testing and customization,” Girard continued.