Puma to Sell Tretorn Rights to Authentic Brands

Puma to Sell Tretorn Rights to Authentic Brands

Puma will sell its industrial property rights of the Tretorn Group, which include trademark rights, patents and designs to the U.S. company Authentic Brands Group, LLC (ABG), effective June 29.

The Tretorn management will acquire the operating license from ABG and will continue the business activities of Tretorn on the Scandinavian and European market. This sale is a natural consequence of Puma’s vision to become the fastest sports brand in the world, focusing on its core categories within its core brands Puma and Cobra Golf.

Puma acquired Tretorn in 2002. The company, which is based in Helsingborg, Sweden, produces sports and leisure activity products such as footwear, rubber boots, riding boots and tennis balls.

Puma offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world.

The Puma Group owns the brands Puma, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany.