25 Aug Rack Room Joins Mobile Craze With The Launch Of Shopping App
Just in time for the back-to-school rush, family-footwear retailer Rack Room Shoes has launched a new mobile app in a bid to boost loyalty and customer engagement.
“Our core customer is short on time — she values easy and efficient shopping solutions,” said Rack Room Shoes president and CEO Mark Lardie. “The app allows her to purchase trend-right shoes for her family, now with more convenience than ever.”
The Charlotte, N.C.-based retailer said the launch of the app — intended to unite its online and offline shopping experiences — is part of a larger effort to boost its omnichannel strategy.
Rack Room launched its e-commerce site in 2012, and Lardie told Footwear News this past spring that omnichannel growth and expanding the firm’s athletic offerings — via its new Athletic Shop concept — were among his top priorities.