Rack Room Shoes launches exclusive ‘Be The Designer’ contest

Rack Room Shoes launches exclusive ‘Be The Designer’ contest

Rack Room Shoes launches exclusive ‘Be The Designer’ contest

Children ages 7to 14 have the opportunity to create the national family footwear retailer’s next shoe

CHARLOTTE, N.C., April 12, 2018 – For more than a decade, Rack Room Shoes has featured real customers – instead of professional models – in seasonal advertisements. Through its “Be The Designer” contest, the national family footwear retailer is once again engaging with its customers and their families – by giving them the opportunity to become an official shoe designer for the brand.

“It has always been important for us to find ways to interact with our customers. We truly enjoy learning about each the families who shop our stores and their unique talents, interests and passions,” said Rack Room Shoes

Senior Director of Marketing Jan Mauldin. “Through the ‘Be The Designer’ contest, we’re providing an interactive experience and a glimpse into what it’s like to design a shoe and name a brand.”

About Rack Room Shoes’ Be The Designer contest

· From April 11 through May 8, children (ages 7-14) are asked to visit the Rack Room Shoes website to design, color and name a shoe.

· A winner will be selected by members of the Kids Department merchant and marketing teams.

The first place prize winner will receive a $250 Rack Room Shoes gift card – and the chance to have their design become the new boys brand for Rack Room Shoes, launched during spring 2019.

· The winner and their design will also be featured on the Rack Room Shoes Kids Club web page and promoted through social media channels.

· If the design and brand name are chosen to become the new boy’s private label brand, the winner will have the opportunity to participate in a Kids Club photo shoot for the 2019 spring season, when the new brand is launched.

Second and third place winners will receive a $100 and $50 Rack Room Shoes gift card, respectively.

About Rack Room Shoes

Headquartered in Charlotte, N.C., Rack Room Shoes is the family footwear retailer of choice. Known as an innovator in the shoe industry for more than 90 years, Rack Room Shoes offers a wide selection of nationally recognized and private brands of great shoes for men, women and children in comfort, dress, casual and athletic categories. For more information, visit Rack Room Shoes’ website at https://www.rackroomshoes.co

Media Contacts:

Kim Banks




Brenda Christmon