Rack Room Shoes Strengthens Executive Team with Key Promotion, Invests in Loyalty Program with New Hire

Rack Room Shoes Strengthens Executive Team with Key Promotion, Invests in Loyalty Program with New Hire

Peter Hohensee promoted to VP Global Supply Chain North America, Donna Mull joins team as Director of CRM

 CHARLOTTE, N.C., August 28, 2019– Rack Room Shoes has promoted Peter Hohensee to Vice President Global Supply Chain North America and has hired retail industry veteran, Donna Mull as CRM Director of Omni Channel to lead the brand’s loyalty program.

In his new position, Hohensee will create and implement the company’s global sourcing and distribution strategies. Additionally, he will continue to oversee the logistics department, which includes international and domestic inbound shipments, third-party logistic distribution centers and outbound distribution to stores, as well as ecommerce processing to customers.

“Peter is working diligently to strategically provide a reliable, efficient and flexible distribution network, while developing a high-performance supply chain team,” said Mark Lardie, President and CEO of Rack Room Shoes. “His strategic thinking has proven to benefit Rack Room Shoes over the past decade, and we are pleased to see him in this new role.”

Peter has worked for the Deichmann Group, Rack Room Shoes’ parent company, for 18 years in various roles. He began as International Purchasing Coordination Manager in the Deichmann offices in Germany and moved to the Rack Room Shoes brand in 2006.

As Rack Room Shoes continues to evolve the customer’s overall shipping experiences and enhance its loyalty program with new energy and strategies.

In her role as CRM Director of Omni Channel, Mull is responsible for defining and executing the multi-channel marketing strategy, while also creating a vision for the future of the team. The position develops and executes strategies to maximize revenue, profitability and loyalty to targeted customers.

Mull has nearly 20 years of experience in the retail and travel industries. She has held management positions with Build-A-Bear Workshop, United Airlines, Academy Sports + Outdoors, Finish Line and Caleres leading digital transformations, omnichannel operations, loyalty and customer relationship management.

“Donna’s passion for helping organizations see the world through the customer’s eyes makes her a unique fit for leading our CRM omnichannel strategy,” said Lardie.

About Rack Room Shoes

Headquartered in Charlotte, N.C., Rack Room Shoes is the family footwear retailerof choice.  Known as an innovator in the shoe industry for more than 90years, Rack Room Shoes offers a wide selection of nationally recognized and private brands of great shoes for men, women and children in comfort, dress, casual and athletic categories.  For more information, visit www.rackroomshoes.com.

Media Contacts:

Kim Banks                                                      Brenda Christmon

704-953-9303                                                704-491-1850

kim@the100team.com                                   bchristmon@rackroom.com