07 Jan Rack Room To Merge Customer Touchpoints With Off Broadway Shoe Warehouse
Rack Room Shoes will bring the operating functions of its subsidiary, Off Broadway Shoe Warehouse, together with its own, beginning in the first quarter of 2021. When complete, customers will be able to earn loyalty points through one program, shop one e-commerce site and have the ability to pick-up, return and exchange merchandise at either of the banner’s locations.
The plan will also provide opportunities for in-store employees and strengthen the company’s philanthropic commitment through its Rack Room Shoes Gives program, the parent company’s charitable arm.
“This is an extraordinary opportunity for our brands. We have continued to deepen our digital connection and trust among our loyal customers in a disruptive 2020. We are now poised to offer them more brands, styles and selection. Combining the financial discipline, operating metrics, real estate, and distribution network for more efficiency, allows us to continue to provide a relentless focus on our target customer.” said Mark Lardie, president and CEO of Rack Room Shoes. “Our pillars for success remain the same; trend right assortments of the best brands, presented with a consistent and relatable voice and delivered with a delightful and trusted experience.”