09 Jun Reebok’s New Campaign Honors Fitness Trainers
Fitness trainers are getting their day in the sun in Reebok’s new content series. The fitness-focused brand is launching the #TrainerTribute campaign, a film series created to pay homage to the professional fitness instructors.
The series kicks off with a film on boxing and combat-style training on June 9 and will continue throughout the remainder of the year. Other films will focus on instructors involved with CrossFit and studio workouts.
“We want to show trainers how much we appreciate them, and we recognize that their contribution to society is much bigger than they are credited for. Fitness educators support us physically, mentally and socially and ought to be viewed in the same way that doctors, nurses and teachers are,” Reebok Director of Instructor Engagement Steve Robaire said.