Reef Signs New EMEA Distributors

Reef Signs New EMEA Distributors

Reef Lifestyle, LLC announced it has entered into several new distribution agreements with leading footwear distributor partners across Europe, the Middle East and Africa (EMEA).

The agreements include the following:

  • Brandfusion Holland, BV (the Netherlands, Belgium and Luxembourg)
  • Quality Brands GmbH (Germany, Austria, Switzerland, and France)
  • A. Georgoudas OE (Greece)
  • Audes Group S.R.L. (Italy)
  • I.A. IL Ltd. (Israel)
  • ALBION 1879 SL (Spain and Portugal)
  • Unify Brand Partnerships, Ltc. (the United Kingdom and Ireland)

Commenting on the agreement is Reef’s brand President, Mike Jensen: “Reef is thrilled to partner with each of these premium footwear and apparel distributors as our partners in the EMEA market.  We are confident that each of these business partners will help continue to drive deep consumer connections and high-quality growth for the REEF brand in the future.”

Reef Lifestyle, LLC is a portfolio company of certain affiliates of Charlesbank Capital Partners, LLC.