18 Jan Report: Online Sneaker Purchases Are a Risky Business
Sneaker and athletic shoe retailers have a lot more to worry about during online customer transactions.
According to a new study by e-commerce solutions provider Riskified, online sneaker transactions are 300 percent more likely to be fraudulent than an average fashion order.
The study also revealed that the more items in the bag or cart, the more likely a fraudulent transaction will occur. An order with six or more items is 3.5 times more risky than a smaller order, the report revealed.