16 May Rocky Brands Creates Loyalty Programs for Each Brand
Rocky Brands has developed distinct customer loyalty programs tailored for its individual product lines.
The company’s four key brands are:
- Rocky Boots, a tough-as-nails brand of military, outdoor and work boots, and shoes.
- Georgia Boots, a tried and true work boot known for its “Comfort Core” technology.
- Durango Boots, authentic western boots and ranch wear for men, women, and kids.
- Creative Recreation, a modern luxury “work and play” sneaker for hip, urban males.
Each brand’s tiered, points-based program will deliver valuable customer rewards in exchange for engagements like enrollment and various purchase types. The company partnered with Clutch to support the program.
“The diversity of our products and customers requires drilling beyond surface-level detail to gain insight on a customer’s relationship with their brand of choice,” explained Richard Simms, President, Digital Resources of Rocky Brands. “Clutch’s customer marketing platform reveals the unique motivations of each customer – when they buy, how they buy, where they buy – which enables us to deliver exceptional rewards and personalized engagements. That the platform can be tailored for each product line was key – our city dwellers tend to buy differently from our country customers – so we can motivate each accordingly, enhancing their affinity and earning their loyalty.”