Rykä to Sponsor 2015 SCW Mania

Rykä to Sponsor 2015 SCW Mania

Rykä, the women-only sport brand owned by Brown Shoe Co., will serve as the exclusive footwear sponsor of the 2015 SCW MANIA Fitness PRO Conventions.

SCW MANIA is the place for the fitness community to be educated, inspired and recharged. The conventions offer continuing education credits/units to thousands of fitness professionals, including fitness directors, club owners, facility directors, gym managers, group fitness teachers and personal trainers.

“Fitness professionals and the fitness community have always been great ambassadors of our brand. Our sponsorship of SCW MANIA helps us deepen our relationships with the people we consider to be the experts,” said Deb Krivelow, senior vice president and general manager of Rykä. “Not only is this the perfect opportunity to showcase our latest footwear and apparel styles, it also allows us to have a direct dialogue with a large number of key influencers across the country.”

“Rykä has always had a strong presence within the fitness community,” said Sara Kooperman, CEO of SCW Fitness Education.  “This partnership allows our SCW MANIA conference attendees a chance to see and experience Rykä’s newest footwear styles. Their broad assortment means there is something for everyone – from high impact training, to studio, ballet barre and even aqua fitness.”

As the exclusive footwear sponsor, Rykä branding and signage will be on-site and on all marketing collateral.  All SCW MANIA staff will be outfitted in Rykä apparel and footwear, and session presenters will be given a key style from the spring 2015 footwear line.  Through RykäFIT, the brand’s professional discount program, attendees will be able to purchase the latest styles at the RykäFIT booth.

Rykä will sponsor all eight of the 2015 SCW MANIA Fitness Pro Conventions which will take place in Philadelphia, Burlingame, CA, Orlando, Atlanta, Dallas, Rosemont, IL, Reston, VA, and Danvers, MA, through November. Each SCW MANIA Fitness Convention includes over 200 sessions led by more than 70 world-renowned fitness educators.  Certifications at MANIA include personal training, small group leadership, Zumba, tabata, yoga, pilates, group fitness, cycle, aqua and more.