27 Jan Saucony Buys Digital Super Bowl Spot
Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game.
The spot will focus on Saucony’s commitment to community empowerment and the brand’s sustainability efforts, following last year’s Run for Good campaign. The ad, according to Saucony, will reinforce “its commitment to sustainability and goodness.” The theme of the ad is simple: “One small step towards doing what’s good for our world.”
Boston-based advertising agency Arnold Worldwide worked with the Boston-based brand on the commercial.