09 Dec Self-Checkout Comes to High Fashion
“Look, obviously this is something you can do at a CVS,” says Uri Minkoff, creative director and CEO of Rebecca Minkoff. He’s introducing me to the new self-checkout system at the fashion company’s Manhattan flagship store. It allows customers to buy anything from $200 handbags to $1,500 jackets, all on their own, all without dealing with a sales associate.
Most sales pitches I’ve heard don’t start with such a disclaimer—”clearly Duane Reade’s been doing this with toothpaste forever!”—especially not from a fashion brand that does more than $100 million in revenue a year.