Shoe Carnival, Inc. has introduced an updated version of the company’s Shoe Perks customer loyalty program. The refreshed program will offer a new mix of benefits optimized to maximize customer appeal and reach and will introduce a new Gold Tier.

Shoe Perks’ enhanced benefits include no-receipt returns, a “Spin ‘n Win Wheel” feature and exclusive member sales and discounts. Members who reach the new Gold Tier by earning 200 points in a year will also get free standard shipping of online purchases, additional birthday bonus points and other promotions exclusive to Gold members.

“We’re excited to bring an updated Shoe Perks loyalty program to our customers,” said Cliff Sifford, Shoe Carnival president and CEO. “With help from retail marketing agency Customer Communications Group, we were able to tap into direct customer insights to identify their preferred reward benefits. This gives us confidence that the refreshed Shoe Perks program will be well received by our customers.”

Basics of the free loyalty program will not change. Customers can still choose from three paperless enrollment options and receive 50 bonus points for signing up. Regardless of how they choose to shop, members will still earn 1 point for every $1 spent and receive a $10 reward certificate for every 200 points earned. In addition, all members can use the free mobile app, which includes current points status and reward certificate redemption.