Shoe Truck Startup Brings Footwear to You

Shoe Truck Startup Brings Footwear to You

Growing up, Nathan Fleischmann was the kind of kid that played “fast food drive-through” out of his bedroom window with his sister. Today, at age 30, the Missouri native is no longer just role-playing the part of an entrepreneur. He now plans to open a similar sort of drive-through venture — selling shoes.

Throughout the U.S., long lunchtime lines on urban sidewalks have become no surprise with an emergence of trendy food trucks. But a steady stream of entrepreneurs around the country are now taking their retail businesses on the road. Fleischmann, of Columbia, Mo., wants to catch that wave with his concept for a mobile shoe store. Somewhat like a food truck, Fleischmann’s is a shoe store on wheels that travels to high-traffic areas and situations where people may want to buy footwear conveniently: think a 5K race, a football game or a college campus.

“We’re becoming a nation of ‘fast-casual,’” Fleischmann told Mashable. “Why not just make it as convenient to shop for shoes as it is to grab some food to go?”

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