27 Jan ShoeBuy Acquires Minority Stake in Boston Boot Company
ShoeBuy, the online retailer of shoes and clothing, has acquired a minority stake in Boston Boot Company. The acquisition marks ShoeBuy’s expansion into the footwear manufacturing business, and provides an opportunity for the company to directly deliver superior products to its customers.
“We are excited to acquire a stake in Boston Boot Company to uniquely expand ShoeBuy’s foothold in all things shoe-related. Boston Boot Company, with its commitment to and passion for quality, brings a new business, new expertise and new opportunities to ShoeBuy,” said Mike Sorabella, ShoeBuy CEO. “With both companies rooted in Boston and strongly committed to delivering a great customer experience – the fit was natural.”
Boston Boot Company’s mission is to craft high-quality boots for men, using the best ingredients in small batches, for customers who appreciate a well-made product. With ShoeBuy’s proven track record of innovation in operations, fulfillment and marketing, it is well-positioned to expand the distribution of the Boston Boot products very quickly.
“At its core, Boston Boot Company, is a micro or ‘craft shoery.’ We use the finest materials, take incredible pride in our product from the eyelets to the insoles, and strive to produce superior boots for our customers,” said Joe Lyons, Boston Boot Company Co-Founder. “We are thrilled with the opportunity to benefit from ShoeBuy’s eCommerce expertise and broad reach to ensure maximum exposure for our brand. This partnership allows us to focus on making great boots – one pair at a time.”
Boston Boot Company, founded by Joe Lyons and Joe Prew, began like many start-ups with a few passionate people driven by a common goal; the team’s sole commitment is to create boots that are stylish, comfortable and durable. Initially financed through a creative fundraising campaign via Kickstarter in 2013, the first boots were shipped in Spring 2014. The company now offers several collections, each designed with classic, rugged and independent spirit. Now, the complete Boston Boot Company product line is available at ShoeBuy.com, bringing the brand to millions of shoppers.
Financial details of the deal were not disclosed.