01 Apr Shoes.com Undergoes Corporate Rebranding
As part of rebranding, the parent company which owns shoes.com, onlineShoes.com and shome.ca will now be known as shoes.com. Despite the new parent brand, OnlineShoes.com and shoeme.ca will continue to operate under their individual names.
“Today’s shopper is overwhelmed with choices. Our goal is to provide them with a personalized experience that takes the guesswork out of shoe and apparel shopping, while making it easy and fun,” said Roger Hardy, CEO of shoes.com. “As one united brand, we’re committed to creating a world-class shopping experience that sets shoes.com apart from the competition.”
With recent acquisitions, expanded selection and a focus on providing a better customer experience, the joint businesses of Shoes.com and its sister brands OnlineShoes.com and shoeme.ca are on an aggressive growth trajectory.
Today the company also introduced its second original footwear line called Hardy Design Works, a lifestyle brand. Hardy Design Works is targeted towards consumers seeking original modern styles with a focus on comfort and quality.
Founded in 1996, Shoes.com has headquarters in Vancouver, B.C. and offices in Seattle.