Undergoes Corporate Rebranding Undergoes Corporate Rebranding

As part of rebranding, the parent company which owns, and will now be known as Despite the new parent brand, and will continue to operate under their individual names.

“Today’s shopper is overwhelmed with choices. Our goal is to provide them with a personalized experience that takes the guesswork out of shoe and apparel shopping, while making it easy and fun,” said Roger Hardy, CEO of “As one united brand, we’re committed to creating a world-class shopping experience that sets apart from the competition.”

With recent acquisitions, expanded selection and a focus on providing a better customer experience, the joint businesses of and its sister brands and are on an aggressive growth trajectory.

Today the company also introduced its second original footwear line called Hardy Design Works, a lifestyle brand. Hardy Design Works is targeted towards consumers seeking original modern styles with a focus on comfort and quality.

Founded in 1996, has headquarters in Vancouver, B.C. and offices in Seattle.