Simple Brand Relaunches for 2015 

Simple Brand Relaunches for 2015 

Simple, the iconic lifestyle sneaker brand launched in 1991, has relaunched for 2015. The brand, formerly owned by Deckers Brands, is being launched through a partnership with Denis Ryan, managing partner in ICB, Int’l and Harbor Footwear Group, Ltd.

Ryan purchased the worldwide trademark and IP rights from Deckers Brands in late 2014 and structured Simple as a design and marketing company. Harbor Footwear brought their expertise in supply chain management, product development and wholesale to the partnership.

According to Ryan, “respected design friends and I always believed in the Simple message and agreed there were styles in the brand that were iconic and deserved to be given the same chance at classic status as some others in the marketplace.  They just needed more time to be appreciated.  Legacy styles such as the Simple OS sneaker, the Barney and the Simple Clog will form the cornerstone of the brand DNA moving forward.”

Dennis Lazar, chairman and CEO of Harbor Footwear Group, Ltd. stated, “Simple was one of those brands which was always on our radar and when the opportunity arose for us to help bring it back to market we readily agreed.   We look forward to reigniting the spark that was Simple to a legion of new fans while holding true to the core attributes that loyalists expect from the brand.”

The full collection of men’s and women’s product for Fall 2015 will debut at the upcoming Platform Show in Las Vegas beginning on Feb. 17.

Harbor Footwear Group, Ltd. designs and markets footwear for men and women under its own brand names of Giorgio Brutini and GBX as well as the G.H. Bass, Izod and Marc Ecko Cut & Sew brands under licensing agreements with G-III Apparel, PVH and Iconix Brand Group, respectively. It’s headquartered in Port Washington, NY.