14 Jan Skechers Adds LPGA Golf Pro Belén Mozo as Brand Ambassador
Skechers Performance said LPGA Golf Pro Belén Mozo has joined Skechers Performance GO Golf as its newest brand ambassador. Mozo will be featured in upcoming global marketing campaigns and will have direct design influence on a custom footwear style to release late 2015. Mozo joins Skechers Performance elite athletes including PGA golfer Matt Kuchar, America’s number one marathoner Meb Keflezighi and world-class runner Kara Goucher.
“I’m so excited to join the Skechers Performance family,” said Belén Mozo. “They put the same energy and passion into designing a great shoe as I do toward elevating my game. The golf shoes are highly technical and athletic, but also comfortable and colorful, which make them the perfect fit for my lifestyle and personality.”
“Belén Mozo is a born competitor, and we couldn’t be more thrilled to have her join Skechers GO GOLF as our first female brand ambassador as we grow this division,” said Rick Higgins, vice president of merchandising/marketing for Skechers Performance. “As with all of our athlete integrations, she has been instrumental in the development of the women’s GO GOLF range including her own custom Skechers GO GOLF Blade to release later this year.”
Born in Cadiz, Spain, Mozo began golfing at eight years old and continued her amateur career at the University of Southern California, where she became a four-time NCAA All-American. In 2006, she was the first player since 1972 to win the Women’s British Amateur and the British Girls Amateur Championships in the same year. After turning pro in 2010, Mozo qualified for the LPGA Tour on her first attempt and has since gone on to become a rising star in women’s professional golf. Mozo made a strong statement in 2014 when she led the Spanish team to victory at the inaugural LPGA International Crown.
Mozo added, “My Skechers GO GOLF shoes make me look good and feel good, and I know they will help me to perform and look my very best. I’m proud to be part of a team that shares my commitment to be the best. I’m thrilled to be able to apply my own feedback to help Skechers Performance create shoes that both casual and avid golfers will love.”
Skechers Performance entered the women’s golf market building off of the success of the GOwalk category. The women’s GO GOLF collection includes a variety of styles that feature Skechers Performance groundbreaking GOwalk technologies and are enhanced with golf-specific performance innovations. Combining proprietary features such as Goga Mat™ Technology for high-rebound cushioning, GOimpulse™ Sensors with Resagrip™ for traction control and added water-resistant treatments, Skechers GO GOLF offers high-performance golf shoes with the comfort Skechers Performance consumers know and trust. Additionally, the Skechers Performance team of athletes and ambassadors around the world directly influence design fit, function and aesthetics.
The Skechers Performance GO GOLF women’s spring/summer 2015 collection will be on display at the PGA Show on January 21-23, booth number 2313. The latest line features new color offerings of GO GOLF category favorites and the introduction of new women’s styles including the GO GOLF Kiltie.