Skechers Aims For $1.5 Million At Pier To Pier Friendship Walk

Skechers Aims For $1.5 Million At Pier To Pier Friendship Walk

The Skechers Foundation set a $1.5 million fundraising goal for its eighth Skechers Pier to Pier Friendship Walk — an annual event to support children with special needs and education.

Media sponsor NBC4 will join returning presenting sponsor Nickelodeon and a team of celebrities, including Sugar Ray Leonard, Brooke Burke-Charvet, Tommy Lasorda, Denise Austin and Camila Alves for the event on October 23 in Manhattan Beach.

“The Skechers Pier to Pier Friendship Walk has grown from a passionate community event devoted to children with special needs and education, to a star-studded movement that has broken records every year and raised $1.4 million for kids last year alone,” said Michael Greenberg, president, Skechers. “Over the years, our message has remained the same – to support, educate and inspire our children. We’re truly grateful to have so many join forces to realize this year’s $1.5 million goal for our kids: from dedicated, longstanding partners like Nickelodeon, to a respected media organization like NBC4, and all of the local businesses and individuals that have put their hearts and souls behind this walk for nearly a decade.”

Since its inception in 2009, the event has raised approximately $7 million to date, which has helped education foundations improve school technology, science labs, libraries and music programs, reduce class sizes and save teachers’ jobs.

With more than 12,000 participants attending the 2015 Walk, Skechers is anticipating an even larger turnout at the 2016 event.

In addition to headlining sponsors, other sponsors of the event include Ross,, Vertra, WSS, United Legwear & Underwear Co., Mattel, Body Glove, Kids Foot Locker and more.