05 Nov Skechers Donates $3 Million to Save Dogs’ and Cats’ Lives
Bobs from Skechers, a division of Skechers USA Inc., launched a multi-year partnership with Best Friends Animal Society, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. To support the non-profit, Bobs from Skechers has committed $3 million to further Best Friends Animal Society’s lifesaving initiatives. The partnership with Best Friends Animal Society is part of Bobs from Skechers’ ongoing charitable initiatives, which includes donating shoes to children in need around the globe.
For every purchase of Bobs, Skechers will make a donation to support Best Friends’ programs that reduce the number of companion animals entering shelters and increase the number who get placed into loving homes. This is Best Friends’ biggest cause marketing partnership to date.
“Bobs from Skechers has been rooted in giving back since the launch of the line and we wanted to expand the philanthropic reach by giving in new ways,” said Robert Greenberg, Chairman and CEO, Skechers. “To date, the current charitable model has allowed all of our Bobs customers to give free shoes to children in need, with over 12 million pairs donated. We are now building upon the giving message by partnering with Best Friends to save pets. With around four million shelter pets being killed each year, we want to help Best Friends bring that number to zero and we are excited that our partnership will help play a part in reaching that goal.”
Commencing in spring 2016, a multi-tiered marketing campaign will support the partnership and include co-branded shoe box packaging, national TV, print and digital marketing, PR, POP and other in-store collateral at domestic Skechers retail locations and participating retail partners. As part of the partnership, Bobs from Skechers will serve as the presenting sponsor for the animal welfare organization’s major national events including Strut Your Mutt and Super Adoptions, and participate in additional year round initiatives. The partnership will also include a limited edition Bobs footwear collection that will launch in spring 2016.
“We are thrilled to partner with Bobs from Skechers on their charitable initiative,” said Gregory Castle, co-founder and CEO, Best Friends Animal Society. “Not only will the shoes look great, but each box will carry a message of support for our mission to get pets out of shelters and into forever homes. With every step taken in Bobs, we help ‘Save Them All’.”
To learn more about the partnerships follow Bobs from Skechers on Facebook (facebook.com/BobsfromSkechers), Twitter (twitter.com/Bobs_Skechers, Instagram (Instagram.com/Bobs_Skechers) and Pinterest (pinterest.com/BobsSkechers).
About Best Friends Animal Society
Best Friends Animal Society is the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. A leader in the no-kill movement, Best Friends runs the nation’s largest no-kill sanctuary for companion animals, adoption centers and spay and neuter facilities in Los Angeles and Salt Lake City as well as lifesaving programs in partnership with more than 1,300 rescue groups and shelters across the country. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to an estimated 4 million. By continuing to build effective initiatives that reduce the number of animals entering shelters and increase the number who find homes, Best Friends and its nationwide network of members and partners are working to Save Them All®.
To become a fan of Best Friends Animal Society on Facebook go to: http://www.facebook.com/bestfriendsanimalsociety.