26 Jan Skechers Named Top Buzz Brand by YouGov BrandIndex
Skechers USA, Inc. has been named a leading Buzz Brand across multiple rankings in the YouGov BrandIndex apparel and footwear category.
According to the consumer perception firm’s January 2016 report, Skechers was named the number two apparel and footwear brand on the Top Buzz Rankings chart, and the number one Top Buzz Improver in the same ranking index, which shows the highest average Buzz scores throughout 2015.
“We’re very pleased that consumers have taken notice of the all the positive buzz Skechers generated this past year,” said Skechers president Michael Greenberg. “With celebrity marketing campaigns featuring Demi Lovato, Sugar Ray Leonard, Brooke Burke-Charvet and Kelly Brook, plus the popular Star Wars Skechers collection and the announcement of a 2016 campaign starring Grammy-nominated singer and songwriter Meghan Trainor, our brand appeals to a massive audience.
“The Skechers Performance Division also increased its influence with the announcement of a multi-year agreement for the title sponsorship of the Los Angeles Marathon,” added Greenberg. “With elite runners Meb Keflezighi and Kara Goucher and pro golfer Matt Kuchar competing and winning in Skechers Performance footwear, our brand has never been stronger.”
Skechers offers two distinct footwear categories: a lifestyle division which includes comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division which offers Skechers GOrun and Skechers GOwalk footwear.
YouGov BrandIndex (www.brandindex.com) is the only daily consumer perception research service of brands, taking more than 4,000 interviews every day from a representative U.S. population sample, and more than 1.5 million interviews per year. Respondents are drawn from an online panel of more than 2 million U.S. adults aged 18+. YouGov BrandIndex’s scores range from 100 to -100 and are calculated by subtracting the amount of negative consumer feedback from positive feedback.