25 Jul Skechers Partners With Shaquille O’Neal On Kids Basketball Line
Skechers is collaborating with Shaquille O’Neal on the Shaq by Skechers collection, the first-ever line of kids’ athletic footwear designed especially for the basketball court under the Skechers Kids brand.
“I think kids are going to love the way the new styles look and they’ll love playing in them even more,” said Shaquille O’Neal. “These boys and girls might not be dunking yet, but I can’t wait to see them posting up in their new Shaq by Skechers footwear!”
“This all-new children’s basketball collection is an important addition to our offering, so it’s only fitting that we’re launching with the help of one of the biggest and best players in NBA history,” said Michael Greenberg, president of Skechers. “Fans everywhere continue to enjoy Shaq’s enthusiasm for the sport, so we know kids will be excited to wear his shoes while on the court or at play. We couldn’t ask for a better ambassador to help us bring athletic footwear to elementary and middle schoolers in a new and exciting way.”
The collection’s core styles are available in three colorways and utilize premium materials with leather and knitted upper options plus lightweight midsoles and rubber outsoles for grip and durability. The mid-height sneakers feature a lace-up closure. Every style includes the Shaq by Skechers mark and iconic dunking Shaq logo.
O’Neal played for six teams throughout his 19-year professional basketball career, winning three consecutive championships with the Los Angeles Lakers in 2000, 2001, and 2002, as well as a fourth with the Miami Heat in 2006. He is one of only three players to win the MVP, All-Star game MVP and Finals MVP awards in the same year. O’Neal currently appears as an analyst on TNT’s Inside The NBA.
The Shaq by Skechers basketball footwear collection is available now in the United States at Skechers retail stores, www.skechers.com and select retail partners. The collection will land in Canada, Europe, Latin America and Israel later this year.