10 Feb Skechers Partners with Star Wars
Skechers for the first time will launch a collection of footwear featuring characters, vehicles and designs inspired by the Star Wars universe.
The first phase of the collaboration will launch in Fall 2015.
The upcoming Star Wars co-branded collection will feature familiar characters like Chewbacca, Yoda, Stormtroopers and Darth Vader from the original and prequel trilogies at takeoff, as well as new fan favorites from upcoming content. Kids will be able to express their love for all things Star Wars by wearing slippers, sneakers, slip-ons, boots and more, constructed in a variety of quality materials with bright, iconic familiar designs from the realm of Sith and Jedi. And for those who prefer the dark side, select styles will feature light-up effects that illuminate every step.
“When it comes to iconic properties, there’s nothing in the entertainment world bigger than Star Wars,” said Michael Greenberg, president of Skechers. “For nearly 40 years, this franchise has spanned box office successes, animated TV shows, books and video games to build a dedicated fan base. Skechers is the second largest footwear brand in the U.S., and for two decades our kids’ character footwear has been an important part of our strategy. Now Star Wars will further grow our presence in this space. We plan to do some really fun and unique things for these young fans of the saga and we can’t wait to play in this world.”
The Star Wars footwear collection by Skechers for kids will be available Fall 2015 in Skechers retail stores and online at skechers.com, followed by Holiday 2015 availabilty in better retailers throughout North America, Southeast Asia, Japan, India, Russia, Australia and New Zealand.