18 Oct Skechers Performance Division Debuts the Nite Owl Footwear Collection
After generating buzz on the trade show circuit over the past few months, Skechers Performance Division announces today the official launch of the much-anticipated Skechers Nite Owl Footwear Collection. Available in limited release for both men and women, the Skechers Nite Owl glow in the dark technology will enhance select styles of the celebrated GOrun and GOwalk product lines, illuminating streets across the globe and offering additional visibility for wearers.
With its highly effective photoluminescent technology, the cleverly named Nite Owl Collection will prove ideal for runners and walkers who hit the road in low light conditions of the early morning or at dusk. Charged with exposure to any natural or artificial light source, the shoe will produce an intense glow that can last for several hours, depending on the power and duration of light charge. This first collection launches in an eye-catching aqua and features Skechers Performance GOrun and GOwalk construction including the lightweight and durable Resalyte™ Midsole technology and breathable 4-way stretch mesh for comfort and toe splay. When asked why Skechers selected aqua as its first signature color for the Nite Owl Collection, Skechers Performance Division Vice President of Merchandising/Marketing Rick Higgins said simply, “We chose to launch with aqua blue for several reasons. It’s not a typical color people expect to see glowing and blue also happens to be our corporate color, so it made sense for the initial debut.” To say nothing of the fact that it looks cool.
The pigments used in Nite Owls’ advanced glow technology are incorporated directly into the raw materials used to produce the footwear, so the photoluminescence won’t peel, fade or rub off with use. It is physically bonded into the product using materials that are designed to endure what dedicated runners will do to them—lasting as long as the shoes themselves.
“Since launching in 2011, the Skechers Performance Division has continued to introduce new innovations and develop cutting-edge technology for consumers. Nite Owl is a key addition to the GO platform and we feel it will be a strong contributor to the ongoing success of the Skechers Performance Division,” says SKECHERS President, Michael Greenberg.
The exclusive Skechers Nite Owl footwear collection for men and women is available in limited release in SKECHERS retail stores, select retailers nationwide and online. To learn more about Skechers Nite Owl and the GO product lines visit www.SkechersPerformance.com and follow us on Facebook (facebook.com/SkechersPerformance) and Twitter (twitter.com/skechersGO).