07 Mar Skechers Performance Signs Pro Golfers
Skechers Performance, a division of Skechers USA Inc., signed professional golfers Russell Knox and Ashlan Ramsey, as the latest additions to the growing roster of athletes representing Skechers GO GOLF. Knox and Ramsey will join world-class golfers Matt Kuchar, Billy Andrade, Colin Montgomerie and Belén Mozo as part of the Skechers Performance elite team. Both Knox and Ramsey will serve as ambassadors for the brand, and be featured in upcoming global marketing campaigns. They will also provide unique insights to help create custom footwear for Skechers GO GOLF.
Coming off his November 2015 victory at the WGC HSBC Champions in Shanghai and his rapid ascent up the Official World Golf Rankings, many eyes are set on 30 year-old Russell Knox. The Scotsman is currently ranked 3rd in the FedExCup® standings, as he prepares to tee off as the latest member of the Skechers Performance elite team. With his recent momentum, this year looks promising for Knox and includes a trip back to his native Scotland where he will compete at the Scottish Open in his hometown of Inverness.
“I’m thrilled to team up with Skechers Performance,” said Russell Knox. “The GO GOLF shoes really enhance my game and I welcome the opportunity to embark on the next stage of my career together with the brand. Everyone at Skechers Performance has been so incredibly supportive and I look forward to partnering with them.”
Skechers Performance also partnered with pro-golf newcomer Ashlan Ramsey, signing the rookie with a two-year footwear and apparel endorsement deal and will join her on her tour this year. While a freshman at Clemson University, Ramsey was named first-team All-ACC, leading them to victory, and prompting Golfweek to name her the top-ranked amateur in the world.
“We couldn’t be more excited to partner with Ashlan as she embarks on her pro career,” said Rick Higgins, Senior Vice President, Merchandising/Marketing, Skechers Performance. “Her positive attitude and abilities on the course reflect the essence of our brand, and we are proud to have her represent our line of performance footwear and apparel on her tour.”
“Russell Knox and Ashlan Ramsey are both fantastic athletes who have worked very hard with incredible success,” said Skechers USA, Inc. President, Michael Greenberg. “They are each an asset to our team and we can’t wait to work with them to further grow the brand.”
Entering its third year, Skechers GO GOLF has become known for its lightweight designs, high quality comfort, shock-absorbing midsole and superb stability.