27 Aug Skechers Signs Deal To Sponsor Los Angeles Marathon
Skechers Performance, the division of Skechers USA Inc. that oversees its running business, has inked a title-sponsorship deal with the Los Angeles Marathon. Previous athletic sponsors for the marathon have included Asics and K-Swiss.
As part of the deal, the race has been renamed the Skechers Performance Los Angeles Marathon and has received a new logo, seen above in an artist’s rendering of the new on-site banners. The Manhattan Beach, Calif.-based Skechers will also sell official race merchandise during the week leading up to the event, outfit all volunteers and staff and provide finishers’ shirts for the runners.
The marathon is scheduled to take place on Feb. 14, 2016. Registration opens next week, on Tuesday, Sept. 1.
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