10 Sep Skechers Signs Mariano Rivera
Retired New York Yankees legend Mariano Rivera has signed on with Skechers to join the team of sports icons representing the successful men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Rivera will begin in Spring 2015.
Rivera’s campaign launches with a new television commercial utilizing the same humorous tone as previous spots for Relaxed Fit footwear starring Joe Montana, Mark Cuban, Joe Namath, and Pete Rose. The campaign will extend across all media with Rivera appearing in print, outdoor, online and point-of-sale materials through 2015.
“After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done,” said Mariano Rivera. “I’m thrilled to be working with Skechers on the same team as the impressive roster of sports legends that have appeared in this ongoing campaign.”
“Sports icons have proven to be the perfect match for Relaxed Fit from Skechers as this campaign continues to resonate with fans around the globe who are discovering and loving the collection,” added Michael Greenberg, president of Skechers. “As one of the game’s greatest players, Mariano Rivera exemplifies everything about staying cool under pressure. He’s an inspirational star who will have no problem conveying that our comfortable footwear is the ideal way to help you stay relaxed in any situation.”
Nicknamed “Sandman,” Rivera played his entire Major League Baseball career with the New York Yankees including 17 seasons as the team’s closer. A 13-time All-Star and five-time World Series champion, he holds all-time MLB records for saves (652) and games finished (952). Known for his consistency, he saved at least 25 games for a record 15 consecutive seasons and posted an ERA under 2.00 in 11 seasons. An MVP in both the American League Championship Series and the World Series, Rivera has also won five American League Rolaids Relief Man Awards, three Delivery Man of the Year Awards, and finished in the top three in voting for the American League Cy Young Award four times. After an injury sidelined him for most of 2012, Rivera was named at age 43 as the American League’s 2013 Comeback Player of the Year—his final season before retirement.
Relaxed Fit from Skechers footwear offers fashionable appeal with a spacious design that features a roomier fit, a unique Skechers Memory Foam footbed and instant comfort. The men’s footwear line is available in Skechers retail stores as well as department and footwear stores around the globe.
Skechers has a long history working with sports icons over the years. Advertising campaigns for the brand have also featured Meb Keflezighi, Wayne Gretzky, Karl Malone, Evander Holyfield, Kareem Abdul-Jabbar, Rick Fox, and Ronnie Lott.