Sof Sole Partners with Shoe Carnival to Fight Cancer

Sof Sole Partners with Shoe Carnival to Fight Cancer

Sof Sole, the maker of insoles, socks, and shoe care accessories, is teaming up with Shoe Carnival to fight cancer during the annual Coaches vs. Cancer Suits and Sneakers Awareness Week.

Sof Sole is supplying Shoe Carnival with specially designed, gold-colored Princess Lacey’s Laces to symbolize the fight against pediatric cancer. Basketball coaches will wear these laces January 25-31 as well as throughout the 2016 college basketball season. The laces are currently available for purchase online and at all Shoe Carnival locations. Funds raised will help make an impact in the fight against pediatric cancer.

“We are excited to partner with Shoe Carnival to help provide these laces to the Suits and Sneakers Awareness Week,” said Todd Vore, president of Implus, Sof Sole’s parent company. “Shoe Carnival is a key partner or ours and we are more than happy to do whatever we can to support our customers on worthy initiatives such as this.”

More than 4,000 basketball coaches across the country will lace up their sneakers with their suits during Coaches vs. Cancer Suits and Sneakers Awareness Week to demonstrate their support for this worthy cause.

“Families are the core of Shoe Carnival’s business, and childhood cancer touches so many of those families lives, “ said Todd Beurman, senior vice president of marketing at Shoe Carnival. “We are thrilled to partner with Sof Sole and help in the search for a cure.”

This campaign honors the memory of eight-year-old basketball fan Lacey Holsworth, who lost her battle to cancer in 2014. As Michigan State University’s number one fan, Lacey and her friendship with player Adreian Payne drew media attention during the 2013-2014 NCAA basketball season.

Coaches vs. Cancer will receive 85 percent of the proceeds from the sale of Princess Lacey’s Laces and Princess Lacey’s Legacy will receive 15 percent to help fight pediatric cancer.

For more information and to join coaches in the fight against cancer, visit To follow Lacey’s Laces on Twitter, visit