14 May Speedo, Otholite Partner on New Triathlon/Water Shoe
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by Andy Polk
Speedo USA has entered a two-year partnership with Ortholite that calls for the company to provide its insoles for use in Speedo USA’s new, all-terrain shoe the FST, which Speedo launched this spring for triathlon, trail running, and any activity in and around the water.
The FST is the centerpiece of Speedo USA’s expanded Footwear collection for 2014. To celebrate this new partnership and the launch of the FST, OrthoLite and Speedo launched a sweepstakes contest on Twitter Tuesday that will run through May 20.
“We are thrilled about the launch of the FST and, importantly, our partnership with OrthoLite,” said Barry McGeough, Speedo USA’s VP of hardgoods. “Throughout its 85 year history, Speedo has driven innovation in swimming and aquatic sports gear, just as OrthoLite has done in the footwear industry. In collaboration with OrthoLite, the FST features the high-performance technology expected from the world’s leading swim brand.”
The FST is one of more than 15 new shoes being introduced by Speedo USA in 2014. Highlights of the collection include the Exsqueeze Me flips and sandals, the Quantum amphibious sandal; the aqua-aerobic TRBZ; the Loco Zorillas, collection of artist-designed flips; as well as updated Aqua Socks, Speedo’s iconic water shoe, in various styles.
The OrthoLite partnership with Speedo USA will span through 2015, with OrthoLite technology being a key feature of select styles within the 2015 Speedo Footwear Collection. Headquartered in Amherst, MA, Ortholite supplies open cell foam insoles used to add cuschioning, performance and comfort in more than 140 million shoes each year, including ASICS, Carhartt, New Balance, Merrell, Nike, Puma, Vans and Timberland.
“We’re excited to partner with Speedo to expand into the aquatic footwear space,” said Pamela Gelsomini, OrthoLite president. “Together, the OrthoLite insoles and the FST sole allow maximum comfort, high-level breathability and a unique moisture management system, ideal for training in and out of water for workouts such as triathlons, trail running, beach workouts or cross training in pools.”
Speedo is a registered trademark of and used under license from Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH that does business as Speedo USA, holds the exclusive license from Speedo International Ltd in North America and the Caribbean.
