15 Jul Sport Footwear Sales Analysis For June
This synopsis has been provided by Matt Powell, analyst at SportsOneSource: http://www.sportsonesource.com/
June is not a terribly important month for Athletic Footwear. Retailers are in clearance, cleaning up for Back to School receipts. Hot weather sends customers looking for sandals and white basic Footwear. Basketball is not important in June. All this adds up to June not being all that important to the year in Athletic Footwear.
Sales of Sport Footwear for June 2013 grew in the low-singles in dollars and declined in the low-singles in units, resulting in a mid-single digit increase in average selling price to $58.00.
Sales on the Internet (in the retailers we measure) were about 9 percent of the total and grew in the mid-teens. Sales in Physical stores were essentially flat for the month. Sales at the Mall and in Full Line grew in the low-singles while Family Footwear had a decline.
Regionally sales were best in the Midwest and worst in the Northwest.
Men’s Sport Footwear grew in the low-singles, while women’s was flat. Kids Sport Footwear grew in the high tens
Sandals has its largest month of the year in June. Sales of Sandals for the month were down in the low-singles, which had a dampening effect on all of Sport Footwear. Basketball is also seasonally less important in June. Couple that with a Jordan release that moved out of the fiscal month and Basketball decelerated sharply. We can expect that trend to reverse itself in July. Running had a mid-single digit increase for June. Casual slipped back into the red for the month.
Nike had a strong month in June while Jordan slipped on the shifting release calendar. Skechers, Brooks and Under Armour all had strong months.
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