14 May Sport Footwear Sales Analysis Q1 2013
This synopsis has been provided by Matt Powell, analyst at SportsOneSource: http://www.sportsonesource.com/
April, while the smallest month of the first quarter, turned in a solid performance with sales of Sport Footwear up in the low teens.
Basketball sales grew by more than a third. Running improved in the low teens. Training and Casual were both up in the high singles. Sandals improved to a low single digit decline.
By Brand for April, Nike and Jordan both grew more than 20%. Adidas had a small gain and Reebok declined about -40%. The Running brands all had solid gains. Under Armour sales improved more than 85%. Skechers improved more than 40% for the month.
Sales of Athletic Footwear for the first quarter of the year grew in the high singles in dollars and low singles in units.
Sales of Basketball shoes gained 35%. Training shoes increased in the low-teens for the year so far. Running, declared dead by the stock market, continues to accelerate. Sales of Running shoes grew in the high singles for the period. Casual is starting to show real improvement. Sales are up low singles for the year so far, the best performance in many seasons.
Overall Sport Footwear by brand, year to date: Nike Brand grew in the mid-teens and Jordan in the high teens. Adidas sales improved in the high singles. Reebok declined by nearly half. Asics gained about 25%.
Converse grew in the high singles and Skechers in the high teens. Under Armour leapt by three quarters. Brooks and Mizuno grew by about 35% and Saucony 25%. Puma sales fell by a third.
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